Ethiopian airlines has been advertised and promoted a wide variety of goods, services, and ideas ever since the early days of Eden’s program on television. In the past eight years Eden has been doing promotional travel with Ethiopian airlines whenever it launched new destination in several parts of the world and informed the public different experiences. In this regard the coverage of Eden on the opening of Ethiopian airlines destination to Asmera after 20 years were one of the extraordinary and exclusive. On the other hand it was for the first time Ethiopian airlines publicized about its teaching and training aviation academy school widely on Eden’s show.